“Today crazy, tomorrow romantic, sexy, the other day intellectual,” she told Hola, describing herself vis-a-vis the character. Her stage name, MC Anitta, came from the 2001 telenovela Presença de Anita, a meta Lolita narrative about a teen girl whom Anitta saw as exuding main-character energy. Her bops, like 2012’s “Meiga e Abusada,” about playing the sweet girl to dominate a guy, and 2013’s “Show das Poderosas,” which urges women to get loose on the dance floor, blended funk and late ’90s electro pop with messages of women’s empowerment. Eventually, a more commercial strand focused on dancing and partying got radio play, and by the 2010s streaming made it pop.Īccording to commonly cited lore, Anitta was signed by producers after a YouTube video where she sang into a deodorant stick went viral. Like rap, the genre originally grappled with drugs, violence, and racism, and its proponents, called funkeiros, faced censorship and criminalization. Larissa de Macedo Machado became Anitta in 2010, finding her voice in funk carioca, a mix of Brazilian rhythms with American funk that arose in the ’70s and ’80s. And her massive success captured the limits and possibilities of Latinx music in 2022. In many ways - in part because of her ethnicity, race, and gender - she stands alone at the top. “I’m not competing with anyone,” she told Time magazine last year. At the same time, her genre-crossing style - which mixes hip-hop, reggaeton, funk carioca, and pop punk - made her the multicultural face of pop. Over the past couple of years, there has finally been a reckoning with the anti-Black racism that permeates the Latinx music industry, and the multiracial diva became a controversial symbol of those contestations. She was the first Brazilian woman to perform at Coachella, won the American Music Award for Favorite Latin Artist, and this November was nominated for Best New Artist at the Grammys, a rarity for a Latinx artist.īut Anitta’s rise also captures tensions within Latinidad. She’s also accrued 63 million Instagram followers and 21 million TikTok followers.Įven amid an increasingly successful group of women in reggaeton, this was, in many ways, the year of Anitta. Anitta’s videos routinely get hundreds of millions of views, and she has billions of streams on Spotify. It’s all garnered a big, devoted fanbase. She made out with herself - nude - on the cover of her 2019 album Kisses and rode a gargantuan banana in her video for the kitsch phallocentric “ Banana.” Her plank-and-twerk dance move for "Envolver" took over TikTok, and the track broke records this summer as she became the first solo Latin artist song to ever top the global Spotify chart. Her hits, like “ Show das Poderosas” and “Lobby,” emphasize sexual agency and are packaged with transgressive panache. In the lead-up to Brazil’s 2022 national election, she spoke out against far-right-wing president Jair Bolsonaro and threw her support behind the eventual victor and current president, Luiz Inácio Lula da Silva. In interviews, she’s been open about surviving sexual abuse and talked about her queerness and open relationships. But then again, even before she was on the world stage, Anitta has always stood out for her frankness and vulnerability. The 29-year-old’s statement about class and the criminalization of the funk carioca genre, also known as baile funk, was not the usual awards show acceptance speech.
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